Introduction:

When you send an email to a lead, you will be able to view the status of your emails in reports, which will let you know if the email was ever received by the recipient (the person you are sending the email to). This article will briefly explain what statuses you can expect to see while you are using the ChildCareCRM system.

Where to Find Email Statuses:

You can view this inside of the leads Communications Tab.
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You can also pull the Email Delivery Report by going to  Reports -> Marketing -> Email Delivery.
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Email Status Definitions:

When you run this report, you will see information in regards to the status of the email. In this section, we will describe the meaning behind each status.

Bounced – When you see an email in this status, this means the email cannot be delivered to the recipient. This is something that can happen for various reasons, for example, a mail server error. Typically, when a message is bounced, the person who sent the message will often times receive a “return to sender” message explaining why the message was bounced.

Cancelled - When you see an email in this status, this indicates the email has not been sent as it has been cancelled by either a stop trigger in a Workflow Automation or manually by a user in the system.

Click – When you see an email in this status, this means that the recipient clicked a link that you placed within your email.

Deferred - When you see an email in this status, this means that the recipient never received the message. This is a temporary situation, and that means the email is temporarily stalled and has not been received quite yet. This can happen for various reasons.

Delivered – When you see an email in this status, this means that the email is now sitting in the recipient’s inbox.

Dropped – When you see an email in this status, it means that the email you sent was intentionally dropped by the mailing server for various reasons, and the email never made it to the recipient. The cause of this depends on the nature of the email. For example, emails can be dropped if the mailing server feels your message has a high possibility of being flagged as a spam, or it can be as simple as the recipient's email address being invalid.

Failed – When you see an email in this status, this simply means that the email you sent never reached its destination. Most of the time it is because a lead is missing an email address or an invalid character such as an unnecessary space entered before or after the address. This could happen for various reasons, but the recipient never received the email.

Open – When you see an email in this status, this means that the email has now been viewed/open by the recipient.

Pending – When you see an email in this status, this means that the email has not yet been delivered and the system is preparing to process your message.

Processed – When you see an email in this status, this means that the email has been processed by the system, and it is now getting ready to go out to the recipient.

Sent – When you see an email in this status, this means that the email has been processed by the system and has now been sent to the recipient.

Spam Report – When you see an email in this status, this means that the recipient has marked your message as spam. The recipient could have clicked into your message and marked it as spam after reading it, or they could have just simply saw the message sitting in their inbox and marked it as spam. Either way, your message was marked as Spam by the recipient.

Suspended - When you see an email in this status, this means that the email/s are part of a Drip Campaign that has been paused. Once the Drip Campaign is re-published, the email will return to pending status.

Unsubscribe – When you see an email in this status, this means that the recipient has clicked “unsubscribe” on your message, or a link on your message which allows the recipient to unsubscribe.