LineLeader Enroll Marketing Analytics Dashboard

The Marketing Analytics Dashboard gives Regional Managers, Corporate, and Executive users a single place to see how marketing efforts are converting leads and how individual email and text templates are performing. Instead of pulling separate reports, you can review family and child volume, tour activity, and channel-level engagement together and quickly spot the templates that are working best and the ones that need attention.

This guide walks through where to find the dashboard, how the filters work, and what each card on the page is telling you.

The Marketing Analytics Dashboard is available to users with the Marketing Analytics Dashboard permission enabled and only when the feature has been turned on for your account. If you do not see the dashboard in your navigation, please email support@lineleader.com or contact your Customer Success Advocate to enable access.

The settings gear (top right of the dashboard) is only visible to users with administrative settings access.

A Time Range selector appears in the top right of the page and controls every card on the dashboard.

Available options:

When you change the time range, all sections refresh automatically. Custom ranges have a maximum length; if you pick a very long range you'll see a warning before it is applied.

The top section shows lead and tour volume for the selected time range, compared to the previous equivalent period. Each card displays the current value, the change vs. the previous period, and a trend indicator.

Hover the small info icon on any card for the exact definition.

Below the KPIs, the Campaign & Content Performance section is where you'll spend most of your time. It contains an overall performance chart, the Email Performance card, and the Text Performance card.

A combined chart showing email and text send volume and engagement over the selected time range. Use this to see trends at a glance before drilling into individual templates.

The Email Performance card has three parts: a stats row, a filter and toggle bar, and a ranked list of templates.

Stats row (account-wide for the time range):

Filter row (controls which templates appear in the ranked list below):

Toggle (switches the ranked list between two views):

The toggle always resets to Top Performers when the page loads, but changing the toggle does not reset your filter:

The account average click rate used for ranking is always calculated across all email templates, regardless of which filter is active, so applying the Drip filter narrows the list you see but does not shift the benchmark used to qualify templates.

Why click rate? Click rate is a stronger behavioral signal than open rate, which has become less reliable due to mail privacy features that auto-open messages. Ranking by click rate gives a more accurate picture of which templates are actually resonating with families.

Columns (always visible in both toggle states):

The Text Performance card follows the same pattern as the email card, but uses statistics appropriate to SMS text messaging.

Stats row (account-wide for the time range):

Note: There is no Avg Unsub Rate for texts because SMS providers don't provide such statistics.

​Filter row

Behaves the same way as the email card; account averages do not shift when a filter is applied.

​Toggle (resets to "Top Performers" upon page load):

Columns (always visible in both toggle states):

In-card guidance:

Beneath the Text Performance card, the Phone Deliverability section lists the phone numbers used to send messages, with delivery rate, sent/delivered/failed counts, and a trend indicator per number. Numbers below the warning threshold are flagged so you can investigate carrier or number issues before they impact campaigns.

If you'd like to learn more about the Marketing Analytics Dashboard or have any questions, please email support@lineleader.com.